Founder and Director
Alexandra brings two decades of experience in sports operations and international sales and marketing. Widely connected to high-performance and amateur athletes around the world, she loves creating superlative training experiences.
How did your career in sports begin?
I started out in the Canary Islands where I was involved in the planning and development of Playitas Resort, now one of Europe’s leading Sports Resorts. After 10 years at Playitas, I was recruited by Thanyapura Sports and Health Resort in Phuket, Thailand as the Director of Sports and later as Director of International Business Development and CRM.
What do you see as your key skills in the industry?
I have a proven record of creating solid international relationships across Europe, SEA and APAC. My specialities are strategy, sports management and operations, health and wellness operations, international sales and marketing, partnerships, group sales and training camp organisation including logistics. I’ve got a university degree in Tourism Management and speak several languages. I also have a strong moral compass, which extends from really caring about doing things right to unbridled love for my four rescue dogs (they’ve been with me every step of the way with Vigeo so are part of the team!)